Using Internal Social Data to Find the "Best" Day & Time to Post Content
Your Data Will Tell You What Your Audience Wants... Learn How to Listen Through Data
As marketers, we are always looking for the "best" day & time to post, send emails, or advertise in general. Unfortunately, there is no magic bullet - even if there was, it would likely change quickly due to the nature of social and consumer behavior.
Each social platform offers great insights into your audience, but few realize the value that can be found in exporting that data.
With a little manipulation of the exported data and a few Excel formulas, it is possible to analyze internal data to find the best possible days and times to post content for your specific audience.
If you want to know more about your audience behavior, this course is for you! You will learn:
- How to find, export, and prepare data for analysis from all major social sites
- How to analyze that data to find when your audience on each site is going to see and potentially engage with your content
- How to measure and maintain this analysis over time, how to report the findings to key stakeholders, and create a plan of action
In addition to the self-paced learning modules, you will also receive:
- Resources and articles related to each topic
- Templates with Excel formulas built in that are ready to use
If you have questions about the course, please don't hesitate to reach out to us
Marianne Hynd is a certified Social Media Strategist with a focus on social listening, intelligence & analysis.
Marianne is the Director of Operations at the Social Media Research Association (SMRA Global) and has been in the market research and social media listening space for the last ten years. She serves on the Advisory Board for the National Institute for Social Media and is a contributing author to many publications, including Quirk's Marketing Research Review, Customer Think, and Neal Shaffer's blog.
StartWelcome & Course Overview (2:45)
StartBest Day & Time Overview (13:28)
StartTwitter Analytics: How to Export & Prepare Data for Analysis (9:02)
StartFacebook Analytics: How to Export & Prepare Data for Analysis (17:13)
StartLinkedIn Analytics: How to Export & Prepare Data for Analysis (9:58)
StartInstagram Analytics: The "Bad Child" of the Group (6:45)
StartData Analysis Process (52:08)
StartFinal Thoughts & Frequently Asked Questions (8:08)